While reading an article today in the New York Times about a controversial book detailing the atomic bombing on Hiroshima, I saw the following quote
“This book is a Toyota,” said Robert S. Norris, the author of “Racing for the Bomb” and an atomic historian. “The publisher should recall it, issue an apology and fix the parts that endanger the historical record.”
It is sad to see a brand name once world-renowned for its quality being used in such a negative way. I hope that Toyota can find a way to resolve the quality issues they are having, not just for the company, but also for those who are proponents of lean manufacturing.
Have you seen any instances of the word Toyota being used to negatively describe something? And do you think that Toyota’s quality problems are hurting lean manufacturing’s reputation?